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New Flooring Perspectives!

DOMOTEX asia/CHINAFLOOR 2014 opens new flooring perspectives (new markets, new products, new concepts) to the floor covering industry.

■New promising markets: while the rest of the world’s economies may be uncertain, Asian flooring markets are booming with opportunities. China alone reported flooring sales of 377 million sqm in 2012!

■New products: an improved “InnovAction Flooring” marketing campaign will highlight new innovations in floor covering so exhibitors can present unique new products to their targeted professional audience;

■New themed concepts: showcase events throughout the exhibition ground will draw attention to specific flooring products and categories. Details on the showcased themed concepts will appear in the next show’s press releases. Examples are an event area dedicated to hand-made carpets producers in hall W5 and hall E7 that will feature the best known Chinese wood brands over the last 20 years.      


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