Color your Success in Flooring
“Color the Success in Flooring” is the new slogan accompanying the 17th edition of this leading international trade event.
Echoing the 2015 show key visual which presents in bright and shining colors some of the main exhibit categories, “Color the Success in Flooring” refers not only to the special atmosphere that the attendees experience at this exciting B2B event, but also to the positivity of the Asian construction and flooring markets.
As a matter of fact, the construction market in China, especially the recent trend of renewing existing buildings, is continuously increasing the demand for “Made-in-the-West” products. In China, where the upper class is growing at an incredibly fast pace, the “Made-in” is getting momentum also among the flooring industry, with health and design being the top reasons for choosing imported products.